Making Better Decks.
Making slide decks for your talk can be scary and overwhelming for non-designers. There's also a lot of fears around making decks:
"I don't know how to start."
"I don't know what if it looks good."
"I don't know how to submits or format."
"It's so much work."
As a designer, I have the same blocks & fears as you do. I hope these resources and tips below can help you feel less stressed and help with a small makeover!
After 5 years of organizing and running decks for 100+ events/500+ decks, I wanted to share what I knew about behind the scenes and my thoughts on deck designing in general as someone who had to design pitch decks for early founders. You may have seen me at Lesbians Who Tech conferences (SF/NYC) or at 500 Startups events (Demo days, Diversity & Inclusion Summits)!
The reason why some folks might use slides is pretty much to help be able to tell that story and be able to give more visual context of information, making it a lot easier. Slides are visual. They're kind of like movies, comics, transcripts, books for a lot of people. It can really help us keep focus, and they can help the context of what you're speaking convey that emotion.
Why have slides?
As a viewer, I struggle with being in meetings without visual elements as a visual learner and on digital devices with small fonts & low contrast. My mother and I are those folks who use "LARGE" text sizes on digital screens.
We aren't the only ones, as there are over 5 billion people who are visual learners and over 314 million people in the world with visual impairment with visual acuity, color blindness, low vision, and more. In general, slides can help folks with different learning styles like visual learners or folks with accessibility needs.
On a high level, when we think about slides, there is three layouts for templates that you have to think about.
If you think about slides, they've structured books to be similar with a title page, a chapter page, and the main page.
How to get started on making slides? I love to get started with exercises visual storytellers will use, a storyboard and a mood board.
Designing is the tough part now! There are several ways folks make slides. Either hacking their own, using a template, a mix of both, hiring a team or individual, or no slides at all. I recommend for 1st timers to do a template or for people not too familiar with slide builder tools.
Presentation Templates Marketplace: Envato, CreativeMarket, SlideForest
Presentation Makers: Powerpoint, Google Slides, Keynote, Canva, Adobe Spark, Prezi, Deckset, Beautiful.ai
Hire a designer: Dribbble, Behance
I love to find inspiration using my mood, favorite colors, color wheel psychology, from my inspiration board, or using color palette sites like ColourLovers and Adobe Color.
Ensure the colors you use meet WCAG Accessibility standards of a ratio of 3:1 minimum. I tell people to go for the ideal of 4.5:1 ratio because you don't know if someone will you viewing your slides on a mobile device vs a projector.
Color Contrast Tools: WCAG Google Chrome Plugin ,Colorable, A11y, Contrast Checker, or a quick hack is turn down to 25% brightness on your computer. If you can't read from a far, it means your contrast ratio may be too low!
Color blindness simulations: Color Oracle , Color Blindly (avoid certain color combo like red/green together).
Sans Serif is most readable. Less cursive will help folks with dyslexia to read text easier. Enhance emphasis with visual elements like bold font-weight, icons, labels.
Images are a fantastic way to give feelings or literal visuals for your talk. I like to go abstract with icons and less presentation of people in my slides. Below are some great resources to start with! They are free to use as long as there's attribution.
After you finish your slides, the next step is definitely running through slides & timing, but also editing! A tip from Chris Anderson, author of ted talks is to go through a lot of the copy and slides & DELETE DELETE DELETE. For my talk, I had a lot more bullet points and lists. I chose to delete all of it but 1 to illustrate how I like to do my lists. Editing & refining is an ongoing process. You may find while testing it doesn't flow right.
Ask AV for help but also help AV folks back by meeting deadlines, sending videos & custom fonts. There is a lot of work when prepping decks!
It was really helpful when speakers told me WHEN they would give me an updated version if there was anything special to be on the lookout for, needed to test their slides or to help check their slide conversions.
Please double-check conversions (Ex: Google slides to ppt). It's better to export as a PDF or images and then throw it into a PowerPoint if all else fails because conversions don't do well with importing fonts.
Research & ask about the A/V setup of the event or where you’ll be speaking. It can help inform how you format or design your slides.
With practicing, you'll be good to go! Once you finish your slides, you just completed one of the hardest things. Yay, good job!!
Anyway, despite all the checks you do, things can happen. Be kind to yourself during this process and slides can always be iterated upon after. I've changed this talk many times! It doesn't matter how professional or fancy it looks, slides can be super simple.